El Paso neighborhood guide for home sellers—if you are planning to sell your house in the Sun City, the single most important factor that determines how fast it sells and how much you get is where it sits. Two nearly identical homes listed at the same price can have wildly different outcomes depending on the neighborhood. One sells in nine days with multiple offers. The other lingers for four months, endures two price cuts, and eventually closes $18,000 below asking. The difference is not the house—it is the zip code. This comprehensive guide breaks down every major El Paso neighborhood and submarket from a seller's perspective, showing you which areas move fastest, what buyers are actually paying, and how to position your home for the strongest possible sale in 2025.
Why Your Neighborhood Matters More Than Your Kitchen Upgrades
Sellers pour thousands into granite countertops, fresh paint, and staged living rooms—then wonder why the house still will not sell. The truth is that location drives roughly sixty to seventy percent of a home's market value and absorption speed in El Paso. Buyers search by area first, price second, and features third. A three-bedroom in the current El Paso market can range from $140,000 in the Lower Valley to $420,000 on the West Side—same square footage, same bed-bath count, completely different demand profiles.
Understanding your neighborhood's position in the market helps you set the right price from day one, choose the right marketing strategy, anticipate buyer objections, and decide whether a traditional listing or a fast cash sale makes more financial sense. Let us walk through every major area.
El Paso Neighborhood Price Ranges and Days on Market at a Glance
Before we dive into each area, here is a high-level snapshot of where El Paso neighborhoods stand in mid-2025. Median prices and average days on market (DOM) are based on MLS closed-sale data and reflect the realistic experience sellers can expect today.
El Paso Neighborhood Snapshot — Mid-2025
| Neighborhood / Area | Median Price | Avg DOM | Seller Speed |
|---|---|---|---|
| West Side (79912) | $310,000–$425,000 | 22 days | Fast |
| East Side (79936, 79938) | $245,000–$340,000 | 18 days | Fastest |
| Northeast (79924, 79934) | $220,000–$310,000 | 26 days | Fast |
| Central El Paso (79902, 79903) | $165,000–$280,000 | 38 days | Moderate |
| Upper Valley (79922, 79932) | $280,000–$550,000+ | 34 days | Moderate |
| Mission Valley (79915) | $155,000–$220,000 | 42 days | Moderate |
| Lower Valley (79907, 79927) | $130,000–$195,000 | 52 days | Slow |
| Horizon City (79928) | $260,000–$350,000 | 20 days | Fastest |
| Socorro (79927) | $195,000–$275,000 | 24 days | Fast |
| El Paso Metro Overall | ~$274,200 | 28 days | Average |
*Data reflects mid-2025 MLS closed sales. DOM = days on market from listing to accepted offer. Price ranges represent the middle 60% of sales; outliers exist above and below. Seller speed ratings are relative to the El Paso metro average.
The spread is enormous. A seller in East El Paso or Horizon City can expect an accepted offer in under three weeks, while a seller in the Lower Valley may wait nearly two months. Understanding where your home falls on this spectrum is the first step toward a realistic pricing and marketing strategy. Now let us break down each area in detail.
East El Paso: The Fastest-Selling Market in the Metro
East El Paso—primarily zip codes 79936 and 79938—is the hottest seller's market in the metro area. Homes here average just 18 days on market, and well-priced listings in newer subdivisions like Pebble Hills, Montecillo East, and Eastlake frequently receive multiple offers within the first week. The median sale price ranges from $245,000 to $340,000, with newer construction pushing toward the upper end.
What makes East El Paso move so fast? Three factors converge. First, the housing stock is relatively new—most homes were built after 2005, which means fewer inspection issues, modern floor plans, and energy-efficient construction that appeals to both conventional and FHA/VA buyers who need homes that pass strict inspections. Second, the area has excellent school ratings within the Socorro Independent School District, which drives family demand. Third, proximity to Fort Bliss makes East El Paso a magnet for military families using VA loans—a massive buyer pool that keeps demand consistently high.
Seller strategy for East El Paso: Price at or slightly above recent comps and let the market come to you. In this area, overpricing by more than three percent is the primary mistake sellers make—it causes the listing to sit past the critical first-week window and signals to buyers that something is wrong. If your home is priced correctly and shows well, expect a fast sale with strong terms. The closing costs you will pay as a seller are standard here, but the speed of sale means lower carrying costs overall.
East El Paso Seller Tip
If you are selling in the 79936 or 79938 zip codes, list on a Thursday. East El Paso buyers—many of them military families on tight relocation timelines—schedule the heaviest showing activity on Friday through Sunday. A Thursday listing maximizes your first-weekend exposure and increases the chance of receiving offers by Monday.
Horizon City: New Construction Meets Explosive Demand
Horizon City (79928) has emerged as one of El Paso's fastest-growing submarkets, and sellers here are reaping the benefits. With an average of just 20 days on market and a median price range of $260,000 to $350,000, Horizon City rivals East El Paso for speed while offering slightly more affordable price points for buyers—which translates to a deeper buyer pool and stronger demand.
The area's appeal is straightforward: newer homes (most built after 2010), larger lot sizes than comparable East Side properties, lower HOA fees, and a small-town feel with easy access to I-10 for commuters. Builders like Saratoga Homes, Tropicana Homes, and Bella Vista Custom Homes have been active here, and the resale market benefits from the constant influx of new-build buyers who eventually need to sell and move up.
Seller strategy for Horizon City: Your biggest competition is new construction. Builders offer incentives—rate buydowns, closing cost credits, upgraded finishes—that resale sellers cannot match dollar for dollar. To compete, price your home five to eight percent below comparable new builds and emphasize what new construction lacks: mature landscaping, established neighborhoods, no construction delays, and immediate move-in availability. Homes that are priced to undercut new builds sell fast; homes priced at parity with new construction sit.
West El Paso: Premium Prices but Educated, Selective Buyers
The West Side of El Paso—centered around zip code 79912 and extending into parts of 79922—commands the highest price points in the metro outside of the Upper Valley luxury segment. Median prices range from $310,000 to $425,000, and homes average about 22 days on market. The area includes established neighborhoods like Coronado Hills, Kern Place, Sunset Heights (western edge), and the communities surrounding UTEP and the medical district.
West Side buyers tend to be professionals, dual-income households, and move-up buyers who have already owned at least one home. They are more financially sophisticated, more likely to negotiate aggressively on price and repairs, and less likely to waive contingencies. While homes sell relatively quickly here, the path to closing often involves more back-and-forth than in East El Paso, where military relocation timelines create urgency.
The West Side also has a wider range of housing stock ages. You will find mid-century homes from the 1950s and 1960s alongside 1990s builds and newer infill construction. Older homes in this area can face challenges with FHA and VA inspections due to aging roofs, outdated electrical panels, and original plumbing. If your West Side home was built before 1980, budget for a pre-listing inspection to identify issues that could derail a financed buyer's loan.
Seller strategy for West El Paso: Presentation matters more here than anywhere else in the metro. West Side buyers expect move-in-ready condition, professional staging, and high-quality listing photos. Homes that look dated or need cosmetic work sell significantly slower and for less. If you cannot afford $10,000 to $15,000 in updates, consider whether selling as-is to a cash buyer might net you more after factoring in the carrying costs of a longer listing period.
Northeast El Paso: The Balanced Middle Market
Northeast El Paso—zip codes 79924 and 79934—occupies the sweet spot of the market. Median prices range from $220,000 to $310,000, and homes average 26 days on market. This area includes neighborhoods like Diana Hills, Castner Heights, McCombs, and the communities along Dyer Street and the Patriot Freeway corridor. Its proximity to Fort Bliss and William Beaumont Army Medical Center generates steady demand from military buyers and civilian defense workers.
The Northeast offers a mix of housing ages—1970s and 1980s ranch-style homes alongside 2000s-era construction in newer subdivisions. This diversity means the buyer pool is broad: first-time buyers using FHA loans, military families with VA financing, and investors looking for rental properties near the base. The area's affordability relative to the West Side and East Side makes it attractive to buyers who are priced out of those markets but want a solid, established neighborhood.
Seller strategy for Northeast El Paso: Price competitively against both resale and new construction in nearby East El Paso. Northeast sellers often lose buyers to newer East Side homes that are only $20,000 to $30,000 more. To counter this, emphasize your home's advantages: larger lots (common in 1980s subdivisions), mature landscaping, established schools, and shorter commute times to Fort Bliss. If your home is an older property that needs work, be realistic about the property tax burden buyers will inherit and price accordingly.
Upper Valley: The Luxury Segment Where Patience Is Required
The Upper Valley—zip codes 79922 and 79932, including Canutillo and areas along Doniphan Drive—is El Paso's premier luxury market. Prices range from $280,000 to well over $550,000, with estate properties occasionally exceeding $1 million. However, luxury comes with a trade-off: homes here average 34 days on market, and properties above $500,000 can take 60 to 90 days or longer to find the right buyer.
The Upper Valley's appeal is undeniable—large lots (often half an acre or more), custom-built homes, agricultural zoning that allows horses and livestock, stunning Rio Grande valley views, and a rural feel just minutes from the city. The buyer pool, however, is inherently smaller. Fewer buyers can qualify for jumbo loans or bring the cash needed for high-end purchases, and those who can are extremely selective.
Seller strategy for Upper Valley: Patience and presentation are everything. Professional photography, drone video, and virtual tours are not optional—they are essential. Price based on recent closed sales, not on what you think your custom features are worth. Custom pools, horse facilities, and elaborate landscaping rarely return their full cost at resale. If you need to sell quickly and cannot wait 60-plus days, a cash offer may be worth exploring, especially if the property has deferred maintenance that would scare off financed buyers. The typical El Paso selling timeline stretches even longer in this price bracket.
Central El Paso: Character Homes with Complex Sales
Central El Paso—zip codes 79902 and 79903, encompassing Kern Place, Sunset Heights, Manhattan Heights, Austin Terrace, and the areas surrounding downtown—is the most architecturally diverse market in the city. Median prices range from $165,000 to $280,000, but the spread is enormous: a fixer-upper bungalow might list at $120,000 while a fully renovated Craftsman in Sunset Heights commands $350,000. Average days on market sit at 38 days, but that number masks a bimodal distribution—renovated homes sell in under three weeks while unrenovated properties can linger for months.
The central neighborhoods attract a specific buyer profile: young professionals, artists, remote workers, and investors drawn to the area's walkability, historic character, and proximity to downtown, UTEP, and the medical district. These buyers value authenticity and charm but are often working with tighter budgets and FHA financing, which means your home needs to pass government-backed loan inspections. Homes with code violations or significant deferred maintenance face an uphill battle in this market.
Seller strategy for Central El Paso: Know your buyer. If your home is renovated and move-in ready, market it aggressively on social media and lifestyle platforms—Central El Paso buyers respond to story-driven marketing that highlights the neighborhood's character. If your home needs significant work, be honest about the condition and price it as a project. Alternatively, selling to a cash buyer who specializes in older homes can save you the hassle of dealing with inspection failures, code compliance issues, and the extended timelines that come with renovation-dependent sales.
Mission Valley: Affordable but Slower to Sell
Mission Valley—centered around zip code 79915 and stretching along the Mission Trail corridor—offers some of the most affordable housing in the El Paso metro. Median prices range from $155,000 to $220,000, making it accessible to first-time buyers and investors. However, that affordability comes with a trade-off: homes here average 42 days on market, significantly longer than the metro average.
The slower pace is driven by several factors. Much of the housing stock dates to the 1960s through 1980s, which means older roofs, original HVAC systems, and plumbing that may not meet current standards. Buyers using FHA or VA financing—a large portion of the Mission Valley buyer pool—face strict inspection requirements, and many older homes in this area struggle to pass without significant repairs. If your home has already failed an FHA or VA inspection, you know exactly how frustrating this cycle can be.
The area also faces perception challenges. Some buyers view Mission Valley as less desirable than East or West El Paso, which limits the buyer pool. However, the neighborhood has genuine strengths: rich cultural history along the Mission Trail, proximity to the Ysleta del Sur Pueblo, easy access to I-10, and a strong sense of community among long-time residents.
Seller strategy for Mission Valley: Price aggressively from day one. In this price range, buyers are extremely sensitive to even small price differences—$5,000 can determine whether your listing gets showings or gets skipped. If your home needs repairs you cannot afford, a cash sale eliminates the inspection hurdle entirely. The math often works out: accepting a slightly lower cash offer today beats paying three to four months of insurance and property tax payments while waiting for a financed buyer who may demand $8,000 in repair credits anyway.
Lower Valley: The Toughest Market for Sellers
The Lower Valley—zip codes 79907 and 79927, including San Elizario, Clint, and the colonias south of I-10—is the most challenging area for sellers in the El Paso metro. Median prices range from just $130,000 to $195,000, and homes average a lengthy 52 days on market. Some properties sit for three to six months before finding a buyer, and price reductions are common.
Several structural factors work against Lower Valley sellers. The housing stock is often older and in need of significant repairs. Many properties were built without permits or have additions that do not meet code—a serious problem when buyers attempt to secure financing. Appraisals frequently come in below contract price because comparable sales are limited and values have not appreciated at the same rate as other parts of the metro. Buyers in this price range are almost exclusively using FHA or USDA loans, both of which have strict property condition requirements.
If you own a home in the Lower Valley with code violations, unpermitted additions, or significant deferred maintenance, selling through traditional channels can feel nearly impossible. Each failed inspection, each low appraisal, each buyer who walks away costs you another month of carrying costs. For many Lower Valley sellers, a direct cash sale is not just convenient—it is the only realistic path to closing.
Seller strategy for Lower Valley: Be brutally realistic about your home's value. Look at closed sales—not active listings—within a half-mile radius over the past six months. Price at or slightly below the lowest comparable sale to generate immediate interest. If your home has condition issues that would prevent financing, do not waste time listing on the MLS. Contact a cash buyer directly and save yourself months of frustration and carrying costs. Homeowners who are already struggling with mortgage payments cannot afford to wait 52-plus days for a buyer who may not qualify.
Socorro: The Rising Star for Sellers
Socorro (79927) has quietly become one of the best markets for sellers in the greater El Paso area. With median prices of $195,000 to $275,000 and an average of just 24 days on market, Socorro offers the rare combination of affordability and speed. The area has benefited from significant new construction over the past decade, which has attracted young families and first-time buyers who drive consistent demand for resale homes.
Socorro's growth is fueled by the Socorro Independent School District—one of the fastest-growing districts in Texas—and its proximity to both Fort Bliss and the East Side employment centers. New retail development along Americas Avenue and Joe Battle Boulevard has improved the area's amenities, making it increasingly attractive to buyers who previously would have looked only at East El Paso.
Seller strategy for Socorro: Similar to East El Paso, your primary competition is new construction. Price your resale home to offer clear value versus a new build—typically eight to twelve percent below comparable new construction. Highlight your home's advantages: no waiting for construction, established landscaping, and a known neighborhood versus an unfinished subdivision. If your Socorro home is newer (built after 2010), you are in an excellent position. If it is an older property that needs work, consider the cost of repairs versus the net proceeds from a cash as-is sale.
Which El Paso Neighborhoods Sell Fastest? The Definitive Ranking
Based on mid-2025 closed sale data, here is the definitive ranking of El Paso neighborhoods by speed of sale. This ranking considers average days on market, percentage of homes selling at or above asking price, and the rate of price reductions—three metrics that together paint the clearest picture of seller experience.
El Paso Neighborhoods Ranked by Seller Speed
| Rank | Neighborhood | Avg DOM | % at/Above Ask | Price Cut Rate |
|---|---|---|---|---|
| 1 | East El Paso (79936/79938) | 18 days | 62% | 18% |
| 2 | Horizon City (79928) | 20 days | 58% | 20% |
| 3 | West El Paso (79912) | 22 days | 55% | 22% |
| 4 | Socorro (79927) | 24 days | 52% | 24% |
| 5 | Northeast (79924/79934) | 26 days | 48% | 28% |
| 6 | Upper Valley (79922/79932) | 34 days | 42% | 35% |
| 7 | Central El Paso (79902/79903) | 38 days | 38% | 40% |
| 8 | Mission Valley (79915) | 42 days | 34% | 44% |
| 9 | Lower Valley (79907/79927) | 52 days | 26% | 52% |
*DOM = days on market from listing to accepted offer. "% at/Above Ask" = percentage of homes that sold at or above the original asking price. "Price Cut Rate" = percentage of listings that required at least one price reduction before selling. Data reflects mid-2025 MLS closed sales.
The pattern is clear: newer, suburban neighborhoods with strong school districts and military buyer access sell fastest. Older, urban neighborhoods with aging housing stock and condition challenges sell slowest. If your home is in a slower market, that does not mean you cannot sell—it means you need a more aggressive pricing strategy, a realistic timeline, or an alternative selling method like a direct cash sale.
Understanding where your neighborhood ranks also helps you anticipate why your house might not be selling and take corrective action before the listing goes stale. A home that has been on the market for 60 days in East El Paso has a serious problem. A home that has been on the market for 60 days in the Lower Valley is simply experiencing the normal pace of that submarket.
How to Price Your Home by Neighborhood: A Practical Framework
Pricing is the single most important decision you will make as a seller, and the right price depends entirely on your neighborhood. A pricing strategy that works in East El Paso will fail in the Lower Valley, and vice versa. Here is a practical framework based on where your home sits in the market.
Fast markets (East El Paso, Horizon City, Socorro): Price at the top of the comparable range. In these areas, demand is strong enough that well-presented homes attract multiple offers even at full asking price. Start at or slightly above the highest recent comparable sale and let the market respond. If you do not receive an offer within ten days, you are overpriced—reduce by three percent immediately.
Moderate markets (West Side, Northeast, Upper Valley): Price at the middle of the comparable range. These markets have solid demand but more selective buyers. Overpricing by even five percent can add weeks to your timeline. Study the closing costs you will pay and factor them into your minimum acceptable price before listing.
Slow markets (Central, Mission Valley, Lower Valley): Price at or below the lowest recent comparable sale. This sounds aggressive, but in slow markets, the only way to generate urgency is to offer undeniable value. A home priced five percent below comps in the Lower Valley will attract attention and potentially multiple offers, while a home priced at comps will sit for months. Every month your home sits unsold costs you roughly $500 to $800 in property taxes, insurance, and maintenance—money you never recover.
The 14-Day Rule for Every Neighborhood
Regardless of which El Paso neighborhood you are in, the first 14 days on market are critical. This is when your listing gets the most visibility on Zillow, Realtor.com, and the MLS. If you have not received a showing request within seven days or an offer within fourteen days, your price is wrong. Do not wait and hope—reduce immediately. Every week of inaction costs you money and signals to buyers that something is wrong with the property.
When a Cash Sale Makes More Sense Than Listing by Neighborhood
Not every home in every neighborhood benefits from a traditional MLS listing. In some situations, selling directly to a cash buyer puts more money in your pocket faster—even if the offer price is below market value. Here is how to evaluate the decision based on your specific neighborhood.
In fast markets (East El Paso, Horizon City): A traditional listing usually makes sense if your home is in good condition and you can wait three to four weeks. The strong demand and competitive offers typically outweigh the eight to ten percent in closing costs. However, even in fast markets, a cash sale is worth considering if your home has significant condition issues that would fail inspections, you need to close in under two weeks due to relocation or financial pressure, or you are selling with tenants in place who complicate showings.
In slow markets (Lower Valley, Mission Valley, Central): The math shifts dramatically in favor of a cash sale. Consider a $170,000 home in Mission Valley that needs $12,000 in repairs to pass an FHA inspection. A traditional sale might net you $170,000 minus $12,000 in repairs, minus $15,300 in closing costs (nine percent), minus $2,400 in carrying costs over 42 days—leaving you with approximately $140,300. A cash buyer offering $150,000 with no repairs, no commissions, and a seven-day close actually puts $9,700 more in your pocket. The slower your neighborhood sells, the more compelling the cash sale math becomes.
For homeowners facing foreclosure or those who inherited a property in a slow-selling neighborhood, the speed advantage of a cash sale is not just financial—it is emotional. Ending the uncertainty in days rather than months has real value that does not show up on a spreadsheet.
Cash Sale vs. Traditional Listing: Net Proceeds by Neighborhood
Based on median-priced home in each area, assuming typical condition and standard closing costs
| Neighborhood | Traditional Net* | Cash Sale Net* | Difference |
|---|---|---|---|
| East El Paso ($290K) | $261,000 | $246,500 | Traditional +$14,500 |
| West Side ($365K) | $328,500 | $310,250 | Traditional +$18,250 |
| Central ($220K) | $192,500 | $189,200 | ~Even |
| Mission Valley ($185K) | $155,400 | $161,350 | Cash +$5,950 |
| Lower Valley ($160K) | $131,200 | $140,800 | Cash +$9,600 |
*Traditional net assumes 9% closing costs, average repair credits, and carrying costs for average DOM in each area. Cash net assumes 85% of market value with 2% closing costs and 7-day close. Homes needing significant repairs shift the math further toward cash sales. Individual results vary.
Frequently Asked Questions About El Paso Neighborhoods for Sellers
Which El Paso neighborhood sells homes the fastest?
East El Paso (zip codes 79936 and 79938) is currently the fastest-selling neighborhood in the metro, with homes averaging just 18 days on market. Horizon City (79928) is a close second at 20 days. Both areas benefit from newer housing stock, strong school districts, and high demand from military families stationed at Fort Bliss. Well-priced homes in these areas frequently receive multiple offers within the first week of listing.
What is the most expensive neighborhood in El Paso?
The Upper Valley (zip codes 79922 and 79932) is El Paso's most expensive residential area, with median prices ranging from $280,000 to over $550,000 and luxury estates occasionally exceeding $1 million. The West Side (79912) is the second most expensive area, with median prices between $310,000 and $425,000. Both areas feature larger lots, custom homes, and premium locations near the Franklin Mountains or the Rio Grande valley.
Why is my home in the Lower Valley taking so long to sell?
Lower Valley homes average 52 days on market—nearly double the metro average. The slower pace is driven by older housing stock that often needs significant repairs, limited comparable sales that suppress appraisals, a buyer pool that relies almost exclusively on FHA and USDA financing with strict property condition requirements, and perception challenges compared to newer East Side and Horizon City communities. If your home has condition issues preventing financing, a direct cash sale may be the most practical path to closing.
Does my neighborhood affect how much I pay in closing costs?
Indirectly, yes. While most closing costs are based on percentages of the sale price (which varies by neighborhood), the real impact is in carrying costs. In a fast-selling neighborhood like East El Paso (18 days average), you pay less than one month of mortgage, taxes, and insurance while waiting to close. In the Lower Valley (52 days average), you pay nearly two months of carrying costs. Additionally, homes in older neighborhoods tend to face larger repair credit requests during negotiations, which increases your effective closing costs. Neighborhoods with HOAs add transfer fees and resale certificate costs that non-HOA areas do not have.
Should I sell to a cash buyer if I am in a slow-selling neighborhood?
It depends on your home's condition and your financial situation. In slow-selling neighborhoods like the Lower Valley and Mission Valley, a cash sale often nets you more money after accounting for repair costs, extended carrying costs, agent commissions, and the risk of price reductions. If your home needs significant repairs, has code violations, or cannot pass FHA/VA inspections, a cash sale is frequently the only realistic option. Even in moderate-speed neighborhoods, sellers facing foreclosure, divorce, or relocation deadlines benefit from the certainty and speed of a cash closing.
How do Fort Bliss and the military affect El Paso home sales?
Fort Bliss is the single largest demand driver in the El Paso housing market. Military families using VA loans represent a significant portion of buyers, particularly in East El Paso, Northeast El Paso, and Horizon City. The Permanent Change of Station (PCS) cycle creates predictable seasonal demand—heaviest from April through August—and military buyers often have tight relocation timelines that create urgency. Neighborhoods closest to Fort Bliss benefit from this demand, while areas farther away (Upper Valley, Lower Valley) see less military buyer activity. Sellers in military-heavy areas should time their listings to coincide with PCS season for maximum exposure.
Know Your Neighborhood Before You List
Every El Paso neighborhood tells a different story for sellers. East El Paso and Horizon City reward well-priced listings with fast sales and strong offers. The West Side and Northeast deliver solid results for patient sellers with move-in-ready homes. Central El Paso and Mission Valley require aggressive pricing and realistic expectations. The Lower Valley demands either deep price cuts or alternative selling strategies. And the Upper Valley requires luxury-level marketing and the patience to wait for the right buyer.
The worst mistake you can make is pricing your home based on what you need rather than what the neighborhood supports. The second worst mistake is choosing a selling strategy that does not match your neighborhood's reality. A traditional listing makes perfect sense in a fast market with a move-in-ready home. A cash sale makes perfect sense in a slow market with a home that needs work. The key is matching your strategy to your specific situation.
Whatever neighborhood you are in, the latest El Paso market data should be your starting point. Combine that data with the neighborhood-specific insights in this guide, and you will be equipped to make the pricing and strategy decisions that put the most money in your pocket in the shortest amount of time.
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